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Portrait of Euan Reid wearing aviator sunglasses
Euan
Reid
Technical leader · Software engineer

Work

Systems, tools, platforms, products, and the work of making engineering organisations better.

My career has centred on building, running, and understanding systems at scale, from backend systems, distributed infrastructure, big data, and developer platforms to consumer-facing products, game features, teams, and organisations.

Today, my work spans engineering, architecture, product, and organisational leadership. I set technical direction, shape systems and teams, and remain closely involved in the engineering itself.

At Electronic Arts, I’m a Technical Director in Central Technology. The tools my team builds are used by some of EA’s biggest titles. A broader, though incomplete, record of my game credits is available on MobyGames.

I also co-founded FairX, where I am CTO, chief architect, and principal engineer. FairX provides regional pricing optimisation through purchasing-power data and algorithmic product pricing.

Code

Public code, selected projects, and technical things I find useful.